About Us
About
About
About
About

About Us

When you see what others don't, you can do what others can't.

How does Epsilon Agency make meaningful connections?
It all starts with some data-driven precognition and X-ray vision.

Using our advanced proprietary analytics, for example, we can identify consumers that are likely to be in the market for a diamond. And we know which of those consumers are likely to buy an engagement ring.
And of those, we know when they are on a mobile device and close to a jewelry store.
And—bonus—we know more than a handful of them. More like 50,000 of them.

So instead of blasting out marketing and hoping that it works, choose a data-driven agency that can deliver—with pinpoint accuracy—exactly what your brand needs: growth.

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“Epsilon’s agency business offers full-service capabilities with its core differentiators stemming from its data assets and strategy services.”

— The Forrester Wave™: Lead Agencies

Would you rather play
the odds, or know the odds?

These days, the average lifespan of a CMO is 18 months. Why? Because they’re rolling the dice and crossing their fingers that their campaigns will meet their goals.

With Epsilon Agency, you'll have a team devoted to helping you not only meet your goals, but surpass them. Unmatched in the marketplace, our intelligent information, both consumer and B2B, covers hundreds of millions of individuals, more than 20 million businesses and thousands of data points. When you partner with us, you'll connect to consumers in ways the competition can't, and make the smart, bold moves nobody else will see coming.

160M+

CONSUMER REACH

7,000+

DIMENSIONS PER PROFILE
 
1:1 Individualized Data

Complex consumer profiles built for targeted reach, based on transactional data from 4,000+ retailers (Conversant®)

200M

U.S. CUSTOMERS

2,000+

POINTS OF DATA
 
Demographic Data

Descriptive information, including spend behavior and lifestyle, on virtually every U.S. household (TotalSource Plus®)

90M

HOUSEHOLDS

18,000

STORES
Performance Data

Attitudinal, transactional and demographic data combined with cross-device media delivery and campaign measurement (Epsilon ShopperView)

2,700

MEMBERS

BILLIONS

OF TRANSACTIONS
Transactional Data

Cooperatively shared transactional information on consumers and businesses across the U.S., Canada and the U.K. (Abacus® Cooperative)

20M

HOUSEHOLDS

1,000

POINTS OF DATA
Survey Data

Leading database of self-reported consumer information in North America (Shopper’s Voice®)

47M

BUSINESS CONTACTS

30M+

COMPANY NAMES + ADDRESSES
B2B Data

Only B2B database combining firmographic with B2B-specific purchase information (B2B Bullseye®)

Full service.
At your service.

Full service.
At your service.

Develop long-term brand strategies.
Create and launch game-changing campaigns.
Build one-of-a-kind media marketing programs.

We’re equipped to provide end-to-end solutions and give you one-to-one reach (with 96% data-matching accuracy) at scale. So you can dream bigger and do more than ever before.

Data Intelligence Data Intelligence
Advanced Analytics Advanced Analytics
Planning & Strategy Planning & Strategy
Execution Execution
Creativity Creativity
Technology Technology
Epsilon

Where we stand

Advertising Age

#1 Largest U.S. CRM/Direct Marketing Networks 2019

#3 World’s Largest CRM/Direct Marketing Networks 2019

#5 Largest U.S. Agencies from All Disciplines 2019

#5 Largest U.S. Promotion Agency Networks 2019

#8 World’s Largest Digital Agency Networks 2019

#6 Largest U.S. Digital Agency Networks 2019

Forrester_KO-1

LEADER | Q1 2016

Customer Loyalty Solutions for
Large Organizations

LEADER | Q2 2018

Email Marketing Service Providers

TOP SCORES | Q4 2015

Marketing Database Operations and Customer Engagement Strategy, Development Strategy,
Revenue Growth, Data Integration, Technology
Services, Governance and Security, Reporting
and Offline Marketing