adidas was using stale PowerPoint presentations and static printed pieces to tout technologically advanced apparel and footwear to future star athletes, athletic directors and decision-makers in professional sports leagues. That seemed like a missed opportunity – so we advanced the brand’s game. We created a dynamic, content-driven, customizable iPad app. Fusing electrifying adidas imagery and video with real stories from the sports and fashion worlds, the app allows presenters to tailor presentations based on sport, target audience and available content.