Cracker Barrel wanted to build brand excitement by targeting consumers within certain demographics. Our solution: a 4-week integrated campaign featuring a buzz-worthy video series, multi-touch emails and animated web banners. The tasty results: approximately 13,000 new unique users visited the Cracker Barrel website. Video ad click-through rates were 2X higher than the average for casual dining restaurants and nearly 2X higher than the Facebook average. The average email click-to-open rate was 10% higher than the brand’s baseline.
Epsilon created a humorous, fully integrated, geo-targeted campaign to relaunch Cracker Barrel Campfire Meals, resulting in 1,647,729 video impressions and over 13,000 unique visitors to the Cracker Barrel homepage.
Epsilon developed a data-driven digital plan that would drive awareness of Cracker Barrel’s new catering program and led to sales results above and beyond their expectations.