One thing that makes FIVE STAR® school supplies stand out amongst competitors is the brand’s Built Strong to Last Long™ proposition. But how can Epsilon more closely tie this core value to the lives of teens? Well, our data-driven insights revealed that now more than ever, teens feel overwhelmed by stress, with academics as a major contributor.
FIVE STAR® believes that—like the brand’s own products—teens should feel empowered to stand strong against stress, no matter what comes along. Epsilon’s fully-integrated digital/social campaign will capture teens’ attention and warrant active participation by illustrating the lives of FIVE STAR® products through the eyes of students, during all of the academic, physical, and emotional challenges they face throughout the year.