Nature's Way

Nature’s Way—America’s top herbal supplement brand since the '60s—needed to stand out from the other "Nature" brands available at Kroger, CVS and Walmart. So using our proprietary TSP and Shopper’s Voice tools, we created a nationwide segmentation of the vitamins and supplements category and matched the segmentation to our entire 210 million U.S. adults data set. The results enabled us to uncover a compelling Nature’s Way brand story that tapped deeply into the company’s 50+ year history. After successful testing, creative driven by this story has been in market since 2018.