Can a poop joke save a life? Rocket Dog Rescue needed to grow their foster network. People who are reluctant to adopt a dog often overlook fostering and don’t see the benefit of taking care of a dog without making a lifelong commitment. We grabbed their attention with our Give a S#!T campaign. Debuting at the San Francisco Bay Area Pet Fair, it was something to howl about. The fair brought in over 22,000 people, and Rocket Dog Rescue contributed to the adoption of 1,080 pets! Our Snapchat filter got 14,800 impressions, 590 swipes and 366 uses. Our Facebook, Instagram and Twitter posts also got hundreds of likes as people shared far and wide.