San Diego Zoo

11 giraffes are killed every day. Only 3 northern white rhinos remain in the world. Once they’re gone, they’re gone. The ask: raise awareness, generate donations—get people to join the San Diego Zoo Global Wildlife Conservancy in their fight to end extinction.

We created an emotionally charged campaign that elevated the sense of urgency around saving animals. A true multi-channel effort, “Let’s turn things around,” included social, landing pages, banners, donation forms, welcome emails and a flagship anthem video.