To demonstrate the power of data-driven creative, we launched a real product: Actual Reality Headsets. Nothing more than clear lenses, we marketed them as the latest in wearable anti-technology – a way to make fun of our device addictions by reengaging with what’s in front of you. We mined our data assets for insights to drive hilarious campaigns for different segments. And we took the show on the road to conference keynotes and high-profile pitches.
